Saturday, August 25, 2012

media literacy

Now we live  a media literate life and make media literacy a living enterprise.so what's media literacy?Just what it sounds like: the ability to interpret and create personal meaning from the hundreds, even thousands of verbal and visual symbols we take in everyday through television, radio, computers, newspapers and magazines, and of course advertising. It's the ability to choose and select, the ability to challenge and question, the ability to be conscious about what's going on around you and not be passive and therefore, vulnerable.
Media researchers now say that television and mass media have become so ingrained in our cultural milieu that we should no longer view the task of media education as providing "protection" against unwanted messages. Our goal must be to help people become competent, critical and literate in all media forms so that they control the interpretation of what they see or hear rather than letting the interpretation control them. Len Masterman, author of Teaching the Media, calls it "critical autonomy." 4
Other definitions point out that media literacy is not so much a finite body of knowledge but rather a skill, a process, a way of thinking that, like reading comprehension, is always evolving. To become media literate is not to memorize facts or statistics about the media, but rather to raise the right questions about what you are watching, reading or listening to.5

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